Guillermo Garat: communication, technology and institutional reputation at YPF
Guillermo Garat is an Argentine executive specialized in institutional communication, public relations, marketing and corporate reputation. Since December 2023, he...
Comunicación
Personal communication
Communication is one of our most developed abilities, yet without technology it would remain highly constrained. Spoken language travels only...
How Do We Imagine the World?
The question confronts us with the image we hold of our material reality on Earth. This image is the result...
Technological and Economic Changes Affecting Communications
In general—and mobile communications in particular—for the purposes at hand the focus is on mobility as the basic factor that...
Necesidad de una Teoría de la Información
En las páginas anteriores se han expuesto algunas ideas básicas acerca de la naturaleza del mensaje, los requisitos fundamentales del...
